{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["RFPテンプレート"],"read":"whole","date_system":"1900"}

{"sheet":"RFPテンプレート","index":0,"n_rows":27,"n_cols":3,"rows_kept":27,"merged":[[3,2,3,5],[4,2,4,5],[5,2,5,5],[6,2,6,5],[7,2,7,5],[8,2,8,5],[9,2,9,5],[10,2,10,5],[11,2,11,5],[12,2,12,5],[13,2,13,5],[14,2,14,5],[15,2,15,5],[16,2,16,5],[19,2,19,5],[20,2,20,5],[21,2,21,5],[22,2,22,5],[23,2,23,5],[24,2,24,5],[25,2,25,5],[26,2,26,5]]}
["映像制作のためのRFP"]
[]
["《制作する映像について》"]
[null,"依頼の背景"]
[null,"制作する映像が\n果たすべき役割"]
[null,"メインのメッセージ"]
[null,"メッセージのエビデンス"]
[null,"ターゲット（視聴者）の\nペルソナ","　"]
[null,"視聴者に求める変化"]
[null,"利用シーン"]
[null,"視聴者の前後の動き"]
[null,"映像のトンマナ"]
[null,"クリエイティブへの要望"]
[null,"【任意】撮影の有無"]
[null,"【任意】モデル起用の有無"]
[null,"【任意】スタジオ撮影の有無"]
[null,"【任意】予算"]
[]
["《商材について》"]
[null,"商材名"]
[null,"URL"]
[null,"商材のターゲット"]
[null,"販売方法"]
[null,"商材の強み"]
[null,"商材の弱み・課題"]
[null,"競合となる商材"]
[null,"競合との差別化ポイント"]